In recent years the war on Internet domains market has intensified much. In the past year have been spent $ 77 million according to a study by Sedo.com in the buying and selling of domain. Available in the secondary market domains grow every year (about 15 million domains for sale at Sedo.com currently) making him the priority market of the future.
The great importance it has acquired the secondary market leads to the experts to adopt some strategies when it comes to their domains. Here you have some thoughts that will help you when purchasing your domain.
Is it profitable buying and selling domain names?
Get a good domain to express in one word what is on our website each time is more difficult if we went to the primary market. Growth of domains bought last year is 30% more than the previous year. This rapid growth is that we have to go to the market for the sale to acquire descriptive domains.
Does the value of the domains increases automatically over time?
Many people now play with the secondary market for domains. The unavailability of descriptive domains in the primary market takes it to rise its value in the secondary. Thus, if we get a good domain on the primary market and so we maintain a time in our hands, we will achieve that its value should be increased.
What should we look for in the domain?
Taking a domain on the range of possibilities that we have to choose the name they are endless. We can focus on that represent our website, it is short, have few words, either descriptive, etc. However, the most important when choosing what usually searches in search engines. A good method of choice would be thinking of a general category that fit with our website and search for words that we would use to search for her.
What else should take into account the buyers of domains?
It is also important to decide the extent of our domain correctly. Addition to the price varies from a few types of names to others, choose a descriptive name will help future users to find us.
How much money typically cost domains?
Firstly, the average price of a domain in the secondary market tends to be about 2000 dollars. However, there are domains that have been coming to cost millions of dollars because of its relevance to the search engines. An example is vodka.com which was acquired for $ 3 million.
Secondly, the price of a domain on the primary market tends to be about $ 10 a year. This low cost for profitable investment in domains because, in the event that we find a descriptive domain name free, we can sell for far more money over time.
Why are domainers empty or without content websites?
Some domainers when they buy a domain with intention of selling it in a future filled their advertising web sites. The aim of this is to generate some income to maintain the web while the price of your domain increases value. There are domains that have as much relevance that allow owners generate large sums of money with advertising only.
How much traffic do I need to earn a lot of money with a domain?
Everything depends on the type of site that you want to develop. On the one hand there are web based on the advertising of their pages and often need a broad traffic to generate income. On the other hand, there are web which derive income from the sale of objects and need not so much traffic as in the previous case.
The best way to generate traffic is studying our visitors (country of origin, tastes, hobbies, most visited contents, etc.) and provide them contending adapted to them. For example, if visitors are English, we could focus our content to them.
What they have in mind the buyers of the secondary market?
Buyers usually are quite focus on the traffic that is that domain. However, there are more features that are very important:
-True owner: investigating if the owner of the domain is real or if any false information.
-Change of owner: studying how many times has changed the domain of hands (Archive.org).
-Use of the domain: it is important to investigate whether the domain has been used for illegal purposes on occasion.
Things to do with a domain after you buy it?
When purchasing a domain the objective usually develop it to generate more income than those provided at the time of your purchase. For this we need to define well the identity of our site and try to always this updated with content. Some people buy domains related to sport and fill the web with pictures of related sports.
How are the domains prices increased?
You can not know the exact increase which will be taking the site over time. However, if her we have a few years with current content and calling attention to the people, for sure that we will obtain benefits.
Source: http://www.businessweek.com/smallbiz/content/jul2009/sb20090717_925271.htm